Starting a business requires something usually reserved for religion and relationships (both of which often suffer in the throes of entrepreneurship): faith. A truckload of it. A truckload with a tendency to back over and flatten too many other things that matter.
Like all creative projects, the process will take you somewhere new, the result will resemble your imagined compositions but will ultimately turn out to be something else, and that’s exactly why we devote ourselves to such crafts. We want to see where they take us.